Blogging has become an important part of online content marketing strategy today. Blogging is crucial for driving traffic to your site and also for maintaining better relationship with clients. That is why, every day millions of blog posts are published. As there are a number of blog posts available today, it has become quite difficult to motivate people to read your blog. The most important part of a blog is its title. If the title of your blog post is not engaging, catchy, interesting, descriptive and unique, your target audience will not click on it and will not share it with others. Brilliant blog post title motivates people to read entire blog post. Following are few tips that help you to write a great blog post title that get more clicks and shares.
Use numbers, digits & lists in headline
You may have seen many blog titles beginning with numerals. The reason behind this is when you start your title with a number or digit it immediately captures readers’ attention. Adding list in your title not only mesmerizes readers but also tells them what the blog is all about. The best list words you can use in your blog title are reasons, techniques, tricks, ideas, tips, ways, facts, etc.
Title must express value of the blog
As we know that nobody would like to read your blog title unless it offers readers something valuable. Therefore, you should write a title in a way that tells reader why the blog is worth reading & what is in it for them.
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Title based on customer exploitation
A blog title that is based on how readers are being exploited deceived and fooled by someone often gets more likes and clicks.
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Title must educate readers
A lot of people use internet to learn something or to get information. Therefore, it is a good idea to create blog title using when, where, why, who, how and what.
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Title must be based on reader’s desires
If you really want your target audience to read your blog title and blog post then the blog title must be created keeping in view desires, needs and interests of your target audience.
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Write ‘you’ for readers
Directly addressing readers in headline helps to capture their attention. That is why; you should use ’you’ to address readers in your blog title.
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Use viral headline words in title
Many successful headlines use viral headline words such as smart, shocking, history and surprising.
Use dark and violent words in title
Another way to create a catchy title is using dark and violent words such as kill, war, bleeding and fear.
Write title in form of question
Headline written in the form of question also appeals to readers. Question titles engage readers and increase their curiosity. They click on them to end their curiosity.
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Include keywords in title
Including keywords in blog title helps to improve ranking of blog in search engines. Apart from this, it also lets readers know what the blog is all about.
Title should not be more than 55 characters
Blog title should be short. Google cuts all those titles in search results that are not under 55 characters. The biggest problem with cut off title is; people find it difficult to understand incomplete title and they move on to some other blog in search results. Therefore, try to keep your blog titles under 55 characters.
Perform A/ B test
The question is how to do A/B test. According to an article published on Buffer, we should first select two headlines that we think can perform better as compared to other headlines. Then schedule two different tweets using selected headlines. After that, send both tweets with gap of one hour. For example, send first tweet at 8 pm and second tweet at 9 pm. Now, analyze which tweet has performed well. The tweet which has performed well will be your headline for the blog. Delete the one which has not performed well.