Possibly, if you are looking for information on digital marketing, also called online, or e-marketing, and you will have an idea of what you face. That’s simplest might be:
“In a very simple way digital marketing is a name of promotion of products or brands via more effective media like Social Media and other online platforms”.
“The traditional way of marketing (offline) internet carried through own resources and network tools to get some kind of conversion."
Digital marketing includes advertising, communication and public relations. That is, it covers all kinds of techniques and communication strategies on any topic, product, service or brand in any existing media (business or personal), such as internet (computers), (phones or tablets) mobile telephony, digital television or consoles.
Why digital media is so effective and targeted just because of access anywhere, any place, & any time People need it and they can access. Digital Media is ever green and ever growing source of entertainment, news, shopping, and social interaction.
The two features that differentiate the traditional digital marketing are:
Customization: Given the need for the user to get more and more personalized information , new marketing techniques allow every Internet user receives or automatically suggests information on what they are interested and has previously sought or defined between their preferences. In this way, it is easier to get a higher conversion ratio (not necessarily a sale) in the online world, which in the traditional world.
Massively: For much less money than in the offline marketing you can reach a large number of users that are part of your target audience. Therefore, investments will be better defined and the conversion ratio is also higher for this reason.