The world is changing so do our buying trends .Today, a large number of people make their purchasing decisions by searching for things on the internet. This trend has increased the importance of having a website for all sorts of businesses. A website is a great tool for marketing a business. A website acts as 24/7 sales person that works throughout the year for a business. A website helps your potential clients find your business on the internet and also gives your business credibility. A website helps you market your brand on social media and forums .If you want your business to make the best out of online opportunities available then you need to make your website updated and in line with changes in technology and design trends.
It is to be noted that website redesigning does not entirely mean that you have to change each and every element of your graphic design and branding or changing the look of your website instead the term website redesigning is much deeper. Even making functional changes in your site that leads to a better website will also mean website redesigning.
Some companies refuse to revamp their sites in order to save the money spent on website redesigning. It is to be noted that if done well, website overhaul can prove to be a great investment for your business. Following are the top 8 reasons that will convince you to revamp your site.
Your site has outdated technology
Technology is changing rapidly and there are some website platforms that could not keep up with pace of progressing technology. If your site is built on a website platform that was an ideal platform some years ago but now has become outdated then you should consider revamping your site because new technology offers better features that are liked by users .Apart from this, your site will be more open to security breaches , if it is built on outdated technology. You need to redesign your site on a flexible, modern and progressive website platform so that your site can adapt to new technology easily.
You should understand the fact that we use third party tools in our sites to improve its functionality but if they are outdated and not working properly then they will annoy the visitors coming to your site. Therefore, redesign your site and add new versions of third party tools in your site.
Your site has outdated design
It is a famous saying that first impression is the last impression. You have few seconds to grab attention of visitors visiting your site and engage them to stay on your site longer. If design of your website is old/ amateurish then there is a huge probability that your site may not appeal to the visitors. Therefore, revamp your site to give it a fresh, professional and contemporary look.
Your website is not responsive
Consumers access web today through number of devices such as tablets, Smartphones, TVs and music devices. Therefore, it is believed that websites should not only be designed for laptops and desktops rather they should also work well on tablets, Smartphones, TVs and music devices without affecting user experience. Almost 30% of consumers access websites through mobile, if your site is not responsive you will miss out your customers who will be frustrated to see destop version of site on mobile. Check out, does your site follow rules of responsive web design? Does it work on different devices easily without affecting user experience? If answer to these questions is no then you need to make your site responsive.
Focus of your business has changed
It is a fact that business goals change with the passage of time therefore, you should bring changes in your site to support changes in your business goals. Thanks to the modern technology that allows businesses to shift their focus easily. You need to revamp your site to use modern technology into your business so that you can easily survive and flourish in your industry.
Your website is not delivering desired results
Your website will be useless if it does not deliver desired results. You should first understand goals of your site. Then investigate problems with your site. Now design an effective website for your site that is able to achieve the set goals.
You have changed your content strategy
Great website content leads to better customer retention, higher ranking of site in search engine results and convert prospects into customers. If you have changed your content strategy entirely then you should consider revamping your site.