Top 8 Reasons of Decline in Website Traffic

Website traffic means amount of visitors visiting a site. The more traffic a site receives the more revenue it generates. It means decline in web traffic results in decreased sales. Not only this, a site that looses most of its web traffic gets lost in the endless world of WWW. Whether the decline in web traffic is slow or drastic, in both cases it can have adverse affects on your revenues. Therefore, it is crucial to understand the root cause of the problem and tackle it as soon as possible.
If you are one of those facing the problem of decline in website traffic then stop worrying. Below, you will find top 8 reasons that can result in lower web traffic. Read all the reasons given below to understand what has caused damage to your web traffic.

1. Problem with Google Analytics

Due to the significance of Website traffic, internet experts have created tools such as Google Analytics that keep track of visitors visiting a site. First of all, try to find out is Google Analytics working properly or not? It can be possible that you are not loosing your web traffic in reality rather there is some issue with Google Analytics itself such as problem with the placement of tracking code in your website or removal of tracking code from the website or conflict between Google Analytics Script and other Javascript running on your site or you have not used plugin to insert Google Analytics Code in your WordPress Website.

2. Problem with Site SEO

What improves ranking of a site on search engine is Search Engine optimization (SEO) and a website with highest ranking gets greatest number of visitors. Problem with your site SEO can immensely affect your web traffic for example if Google has made changes to its algorithm it means SEO techniques that were working for your site earlier may become unsuccessful today and if you don’t do now what Google wants you to do then your site’s ranking will suffer and ultimately you will see decline in your website traffic.

3. Major Changes done to Your Website

When you do major changes to your site such as change location of web pages or rebuild your website but do not manage theses changes properly then it negatively affects website traffic.
For example you have changed location of your web page from to and you have not told search engine about it and search engine has not indexed the new location of this web page then when a visitor would like to access this web page, site will show an error and visitor will leave the site.and he/she may not return again.
Let’s take another example. You have redesigned website and now you have used more pictures on the web pages as compared to text for making website look more appealing. It is to be noted that when you have reduced amount of text and keywords on your web pages it means you cannot optimize those pages for a number of keywords and as a result of this you will loose traffic.

4. Your site takes too much time to load

Check how much time does your site takes to load. If it takes too much time to load then surely your website traffic will drop. Discuss this issue with your web hosting service provider so that your site’s speed can be improved.

5. Penalization from Search Engine

If you have been penalized by Google for using Black HAT SEO Techniques to improve your site’s ranking in search engine then this must have badly affected your site’s traffic.

6. Expiry of domain name

If you don’t renew your site’s domain name and it gets expired then your site will not load and consequently you will lose traffic.

7. Website got hacked or infected with malware

Poor site security results in website getting hacked or infected with malware which leads to lower web traffic. Use Google webmaster tool to find out if the website is infected with malware or not.

8. Target audience was busy in big event such as Christmas

If your site lost significant traffic during big events such as Christmas and Easter then it is not a problem. Clients have not visited your site during these events because they were enjoying holidays.


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